The Future of Gaming: Trends, Technologies, and Innovations with Avanish Agarwal

In today's rapidly evolving entertainment landscape, the intersection of technology and leisure is creating groundbreaking experiences for consumers. At the forefront of this revolution is Mr. Avanish Agarwal, Consulting Chief Marketing Officer of Zoreko, a leader in the family entertainment sector in India. With a keen eye for emerging trends and a deep understanding of the latest technological advancements, Mr Agarwal is guiding Zoreko to new heights by integrating cutting-edge innovations into their offerings. In this interview, he shares his insights on how AR and VR transform the gaming industry, the latest technologies shaping gaming platforms, and the emerging trends in Family Entertainment Centres (FECs) across India. 

How is AR/VR transforming the gaming industry?

AR (Artificial Reality) and VR (Virtual Reality) are revolutionizing the gaming industry by creating immersive experiences that blur the line between reality and virtual worlds. For example, at Zoreko, we can introduce AR bowling lanes that overlay fantastical environments or game elements onto real-world alleys. Imagine bowling through a jungle or knocking down pins that explode into fireworks. We could also develop VR escape rooms that transport groups to other worlds or periods, enhancing our entertainment offerings.

What are the latest technologies being integrated into gaming platforms?

With consistent innovation and integration, the latest technologies included in gaming platforms are constant and top-quality. For example, AI-driven game assistants that help families choose activities based on their preferences, or develop a cloud-based system that allows guests to continue their in-centre games at home is something that gaming centres in India can explore.

Other technologies like AI-powered NPCs (non-playable characters) for more realistic interactions, seamless cross-platform play with cloud gaming, and enhanced immersion with haptic feedback systems for games like laser tag are all the latest technologies that can and should be integrated into gaming platforms for the ultimate gaming experience.

What trends are driving the evolution of the gaming industry?

As the younger generation becomes increasingly interested in gaming and technology, the gaming industry is slowly changing daily. After being cooped up in the house during the lockdown in 2020, youngsters are looking for social experiences like gaming. Cross-platform play and progression also make a difference for those gaming on different devices. In keeping with this trend, subscription-based gaming services, user-generated content, and modding are also changing the face of the industry.

Zoreko could capitalize on these trends by hosting esports tournaments, creating social spaces for gamers to connect, and developing a subscription model that offers exclusive benefits across our entertainment centres.

How are Family Entertainment Centres (FECs) in India incorporating new technologies?

FECs, or Family Entertainment Centres are gaining popularity across the country as more families are attempting to spend more time together on activities outside the home. Indian FECs specifically  are embracing:

• RFID wristbands for seamless, fuss-proof payments and access
• Interactive projection mapping on walls and floors
• IoT-enabled (Internet of Things) games that track performance and offer personalized experiences
• Mobile apps for booking, loyalty programs, and virtual queuing

Zoreko could lead the way by introducing a state-of-the-art RFID system that gamifies the entire FEC experience, turning a family outing into an epic quest with challenges and rewards across different attractions.

What are the emerging trends in Family Entertainment Centres in India?

Indian Family Entertainment Centres increasingly understand the need for third spaces outside the home, education, and workspaces. Here are a few emerging trends that FECs are participating in to make their offerings more attractive to their audiences.  

• Edutainment experiences that blend learning with fun
• Themed environments based on famous Indian mythological stories or Bollywood
• Sustainability-focused attractions and eco-friendly practices
• Multi-generational activities that appeal to extended families
• Integration of traditional Indian games with modern technology

To stay ahead, Zoreko could create a unique "Time-Travel India" concept, where families journey through different eras of Indian history using AR/VR, interactive exhibits, and themed games. This could include a futuristic "India 2050" zone that showcases potential technological advancements, inspiring young visitors.

By leveraging these insights and creative ideas, Zoreko can position itself as an innovative leader in the Indian FEC market, offering unparalleled experiences that combine cutting-edge technology with cultural relevance and family-friendly entertainment.