Battlegrounds Mobile India publisher Krafton to get into crypto-games and NFTs, announces a new partnership

Battlegrounds Mobile India and PUBG publisher Krafton has just shared information about its future games and projects. As per the announcement, Krafton has just signed a memorandum of understanding (MOU) with a San Francisco-based company, Solana Labs. Looking at the details of the MOU, Krafton will “support the design and marketing” of upcoming blockchain-based services and games. It also reaffirmed its commitment to enter web 3.0 and the world of NFTs (Non-Fungible Tokens) with the help of its game development experience. Here is everything you need to know about the new partnership between Krafton and Solana Labs.

Krafton signs an agreement with a blockchain company, Solana Labs; details

Solana Labs is currently working on its flagship project, Solana blockchain, “the world’s most performant” blockchain. This decentralized blockchain is built to support developers creating their own crypto and NFTs around the world. According to the MOU, this long-term collaboration is aimed at designing new “blockchain-based experiences”. In addition to web 3.0 games and services, both will also pursue joint investments in the industry.

Hyungchul Park, Lead of Web 3.0 Roundtable at Krafton said in a statement that “Krafton will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3.0 ecosystem”. Park also said, “As one of the best global high-performance blockchain with strength in high speed and low fees, Solana represents the best of the Web 3.0 ecosystem and its technologies.” He went on to conclude “Through this cooperation, Krafton will acquire the insight needed to accelerate its investment in and output of blockchain-based experiences.”

Johnny Lee, Head of Games Business Development at Solana Labs also shared a statement about the agreement. Lee stated, “We’re excited by Krafton’s commitment to build the future of gaming on Solana. Krafton is an established innovator in the games industry, and we are excited to be part of their next level up.” He continued, “We are seeing gamers increasingly seek out on-chain games and gaming companies who respond quickly to this demand will set themselves up well for ongoing success.”

Gaming company and Crypto, not a new story

This is not the first crypto or web 3.0-related announcement that Krafton has made in recent months. Earlier, the company announced that it was entering into an MOU with NAVER Z, the company that “runs Asia’s largest metaverse platform ZEPETO”. Zepeto has “more than 290 million users” across the globe. The company first expressed its interest in the Web 3.0 ecosystem during the NAVER Z announcement. As part of the ecosystem, the company also shared its intention to create a metaverse platform.

Krafton is also collaborating with several other companies like Seoul Auction Blue Co., and its subsidiary XXBlue. Seoul Auction is South Korea’s largest art auctioneer and XXBlue is its IP curating platform, specializing in digital art content. The scope of different companies that Krafton is partnering with offers a glimpse into its grand web 3.0 plan.

We have already seen companies like CD Projekt Red and Team 17 announce their NFTs projects. However, just hours, if not days after the initial announcement, we have seen these companies backtrack after backlash from fans and gamers. On the other hand, companies like Sega and EA haven’t officially canceled their NFT-related plans. But they do seem to be waiting to reconsider their plans.